Customer-managed journeys: Beyond the map to actionable journey insight

How do you manage the journey?

It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience.

In the age of the empowered consumer, you don’t manage the journey, your customers do. Read this white paper and find out more about the customer-managed journey.

Sponsored by ARKE
Arke is a brand experience consultancy specializing in strategic implementations of marketing technology solutions. We're building on our roots in technology and experience design to drive the next generation of experience focused businesses. By leveraging the right people, processes, marketing technologies, and data, we produce measurable results. Arke. Experience, Results.