Busting Email Marketing Myths
Email marketing campaigns are only effective when messages reach inboxes — and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this … Read more
The Customer Data Platform: An Acxiom Point of View
The Customer Data Platform (CDP) is an emerging option for helping brands manage and activate customer data. Yet research shows that before investing in CDP software, marketers should take a step back and conduct a careful assessment of their needs … Read more
Five Ways to Identify Online Bots
With the growing presence of online bots, now more than ever it’s important to understand what they are, what they can do, and how to identify them. This white paper details the bot landscape, their capabilities, potential impact, and then … Read more
CDPs and DMPs: Demystifying Data Management for Marketers
Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … Read more
The Personalization Maturity Curve
Personalization has been much talked about over the last five years. But many companies remain challenged by the complexity and scale of the transformation required to make it possible. As a leading personalization platform provider, Boxever wanted to help brands find … Read more
Referral Success in the Sport & Fitness Sector
Sport, perhaps more than any other sector, has the power to bring people together for a shared interest. This is even more true now, given marketing has evolved towards building deeper and more personal connections with customers. Making referral marketing … Read more
How to Build Brand Authenticity Using Customer Generated Content
For brand marketers, the key to digital success is to harness the power of customer generated content to build trust and capture the final sale. This whitepaper explains how brands can better leverage customer generated content, social media posts from … Read more
Lead Nurturing Trends: Benchmarks from the Agency Perspective
Lead nurturing gives you the power to target your leads with exactly the right message at exactly the right time – for your agency and your clients. Complete the form to get your copy of the “How Marketing Automation Helps … Read more
Data-Driven Marketing: Let Your Data Take the Wheel
Agencies are leveraging data-driven marketing to generate leads, drive sales, and optimize ROI. This white paper contains: The Importance of Relevancy and Personalization A Defense for Data Quality Over Quantity The Most Effective Video Marketing Resources The Future of Data-Driven … Read more
The Future of Search: Capturing the Hearts and Minds of Generation Z
The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … Read more
