About Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touchpoints, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to target audiences across web, mobile, email and social. Connected consumers evolve faster than traditional marketing. Lytics goes beyond the usual analytics and insights to action. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life. Customer-centric companies take advantage of the Lytics platform’s data science and predictive analytics to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.
Resources from Lytics:
Out-of-the-[Black]-box: Delivering data-driven marketing
For marketing the stakes are high; one wrong message could mean customer churn. Understanding what’s behind data can help you determine how to use them more effectively and to their fullest potential. Lytics has four core features using data science … read more
The New 5Ps of Marketing
If you pursued a traditional marketing degree in the past 10 or 20 years, you were probably taught about the 5 Ps: product, price, place, promotion, and people. At the time, they were the key pieces of any marketing puzzle. … read more
CDPs and DMPs: Demystifying Data Management for Marketers
Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … read more
The New 5Ps of Marketing
Date: Feb 14, 2019 1:00 EDT (10:00PDT)Speakers:
Craig Schinn, VP of Strategic Services, Lytics
How to Choose a Customer Data Platform
In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Date: Sep 25, 2018 1:00 EST (10:00PST)Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics
Choosing A Customer Data Platform
Personalization, behavior-driven and omni-channel marketing require knowing more about your customers than ever. Customer Data Platforms can help. Use this guide from Lytics to discover what CDP is and whether or not you’re ready to use one.
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