About Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touchpoints, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to target audiences across web, mobile, email and social. Connected consumers evolve faster than traditional marketing. Lytics goes beyond the usual analytics and insights to action. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life. Customer-centric companies take advantage of the Lytics platform’s data science and predictive analytics to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.
Resources from Lytics:
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Date: Sep 25, 2018 1:00 EDT (10:00PDT)Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics
Choosing A Customer Data Platform
Personalization, behavior-driven and omni-channel marketing require knowing more about your customers than ever. Customer Data Platforms can help. Use this guide from Lytics to discover what CDP is and whether or not you’re ready to use one.
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