About Bazaarvoice
Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable our targeted advertising and personalization solutions.
Resources from Bazaarvoice:
How to Build Brand Authenticity Using Customer Generated Content
For brand marketers, the key to digital success is to harness the power of customer generated content to build trust and capture the final sale. This whitepaper explains how brands can better leverage customer generated content, social media posts from … Read more
Build Brand Authenticity Using Customer Generated Content
Date: Apr 9, 2019 1:00 EDT (10:00PDT)Speakers:
Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice
Strategies for using product sampling to increase sales
The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes. Faced with an almost impossible number of choices, our private eye must be discerning and critical over everything … Read more
A Guide to Better Retail Sales
How can a brand selling through retailers hope to compete in the crowded online environment of e-commerce, and make a discernible impact on sales? At times, it can feel like an insurmountable challenge filled with enterprise-level Goliaths standing in your … Read more
The Smart Marketer’s Guide to Finding and Using Customer Insights
From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes … Read more