About Bronto Software
Oracle NetSuite’s Bronto Marketing Platform combines email, mobile and social messaging with drag-and-drop automation in one simple marketing platform that allows you to design and execute personalized campaigns.
Resources from Bronto Software:
Busting Email Marketing Myths
Email marketing campaigns are only effective when messages reach inboxes — and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this … Read more
Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment
Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues… these are the traditional causes for abandonment that marketers have worked to combat. In this study, … Read more
2015 Trends & Strategies for the Commerce Marketer
As 2015 rolls in, so will a whole new set of expectations for e-commerce shoppers. What trends should marketers really focus on? Will retailers be ready for things like beacon technologies or the rise of the Millennial? Download “2015 … Read more
Love ‘Em, Leave ‘Em and Move On
Absence can make the heart grow fonder, but it can also be a sign that things are amiss. Take a good look at your subscriber list. Are there contacts that haven’t engaged with you in months? Have you successfully secured sign-ups only … Read more
Why We Don’t Buy
What percentage of shoppers abandon carts in your e-commerce store? 50? 60? 70? Whatever it is, it is surely a top concern. You are not alone. Most online retailers experience a high rate of cart abandonment and are searching … Read more
Trends & Strategies for the Commerce Marketer
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. Download this … Read more
Paving the Path to Purchase
Driving shoppers to your product pages isn’t easy and it sure isn’t cheap. No commerce marketer can afford to lose sales to an un-engaging purchase path. In this comprehensive white paper, you will learn how to substantially improve your customer … Read more
3 Reasons to Graduate to a Commerce-Centric Email Marketing Platform
Email continues to grow as one of the most effective channels for interactive marketing. It delivers proven results, and it’s highly measurable, which means it can continually be optimized. But truly maximizing the value of email requires the right technology … Read more
From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It
All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it. Those departing shoppers represent a significant amount of revenue. … Read more