CDPs and DMPs: Demystifying Data Management for Marketers

What are CDPs and DMPs? How are they different? Can they work together? And why might I need one?

Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise.
But once you know you need a data solution, how do you find the right one? In a market that’s getting more saturated every day, how do you know which technology is best for your business? What’s the difference between the big data acronyms? Which solution (or combination of solutions) will move you toward your unique business and marketing goals?
In this latest white paper from Lytics “CDPs and DMPs: Demystifying Data Management for Marketers”, you’ll learn:
  • What CDPs and DMPs really are and how they’re different
  • The unique value of each technology
  • The difference between first- and third-party data
  • Why 82% of marketers question the reliability of third-party data—and why we think sometimes it can be valuable anyway
  • How CDPs and DMPs handle data privacy
  • How to figure out which technology (or combination of technologies) is right for your business

Sponsored by Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touchpoints, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to target audiences across web, mobile, email and social. Connected consumers evolve faster than traditional marketing. Lytics goes beyond the usual analytics and insights to action. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life. Customer-centric companies take advantage of the Lytics platform’s data science and predictive analytics to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.