The Personalization Maturity Curve

Tomorrow's personlization - how to reach 1:1 customer experiences

Personalization has been much talked about over the last five years. But many companies remain challenged by the complexity and scale of the transformation required to make it possible.

As a leading personalization platform provider, Boxever wanted to help brands find a way forward. So Boxever developed The Personalization Maturity Curve to do just that.

The Personalization Maturity Curve and accompanying guide from Boxever will help you:

  • Work out where you are on your personalization journey
  • Identify steps to take to improve your personalization
  • Understand how your personalization measures up – are you an Experimenter, Challenger or Leader?

Sponsored by Boxever
Boxever is a personalisation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter. We work with the likes of Emirates, Viva Air Group and Aer Lingus to deliver game-changing customer experience. We do all this in two ways. Firstly, we bring together data from all the channels, tools and databases across their business to build rich and accurate profiles of their customers. Then we use AI to interpret that data and automate decisions about how to personalise every single customer interaction. It joins-up interactions across every channel based on a customer’s history, what they're doing "in the moment" and what a business wants to achieve - all in real time. From website to email and from SMS to contact centre, Boxever decides the what, why, where and when.

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