Three Pillars of CRM Data Management
Businesses getting data management right enjoy better customer relationships, more effective sales and marketing campaigns, and valuable insights increasing revenue and growth. In fact, companies embracing a data-driven strategy are growing 30% year-over-year. Add your company to the list of … Read more
What Customer Experience Means in 2021
To satisfy your customer in today’s competitive landscape, you need to have more than just a stellar product—you need to provide an experience they won’t forget. When done right, you gain a customer for life, creating advocates who can’t wait … Read more
The 7 Phases of a Website Redesign
Save time and effort by identifying problems throughout the website redesign process. Learn more about the key phases of a website redesign and how to make sure the process runs smoothly. The guide covers the following 7 website redesign phases: … Read more
Rearchitecting Revenue: Accelerating Demand Through Data
There’s never been a greater time for marketing to generate revenue than today. Yet to take advantage of the opportunity, marketers must evolve. Data-powered, digital-led, and omnichannel customer experiences are the way forward. Download this whitepaper to learn how to: … Read more
Save Your Marketing by Fixing Bad Data, First
Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them. So what’s the problem? … Read more
Precision Demand Generation: Create Meaningful Connections With Your Buyer
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are … Read more
The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses
Why must visual content creation and optimization now be a primary consideration for e-commerce businesses committed to sustainable growth? For starters, the average human brain processes imagery 60,000x faster than text and retains 80 percent of the imagery but only … Read more
Visual Experiences That Connect: A look at the power of UGC and the tech needed to support it
User generated content (UGC) plays a critical role in influencing buying decisions. Research has repeatedly shown that shoppers are instinctively drawn to their fellow consumers’ take on a product or brand. As much as star ratings and written reviews carry … Read more
Become an Experience-Led Business with an Agile CX Tech Stack
Most marketing leaders know they need a modern CX tech stack to delight customers and grow their business. But building a functional and flexible CX tech stack that’s right for your business can feel like a daunting task. For help … Read more
Transformational CX: Video-Powered Experiences Meet Consumers’ Demands
Brands have a customer engagement problem. Here’s how they can transform their digital experiences across customer journeys and revitalize consumer engagement. Download this whitepaper to: Understand how to mend the consumer engagement gap at four critical moments during the customer … Read more