About Validity

Validity

For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, 250ok, GridBuddy Cloud, and Everest – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter.

Resources from Validity:

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State of Email Marketing 2021 Report

Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the performance of the ecosystem at large, … read more »


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Three Pillars of CRM Data Management

Businesses getting data management right enjoy better customer relationships, more effective sales and marketing campaigns, and valuable insights increasing revenue and growth. In fact, companies embracing a data-driven strategy are growing 30% year-over-year. Add your company to the list of … read more »


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5 Habits of Top-Performing Email Marketers

Date: Feb 23, 2021 1:00 EDT (10:00PDT)

Speakers:
Kayla Fuller, Email Strategist, Validity
LB Blair, Solutions Consultant, Validity


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Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear

Validity has the five-point inspection you need to help you diagnose issues, tune-up, and get your email marketing ROI in gear. When you download Validity’s new eBook, Email Tune-Up, you’ll get step-by-step instructions to take control of your email performance so … read more »


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Quality CRM Data: The Key to Delivering Great Customer Experiences

In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above the competition. Tap the full power of your … read more »


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2020 Email Deliverability Benchmark

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How … read more »


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The Fundamentals of CRM Data Management

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that embrace a data-driven strategy are growing 30% year-over-year. How can … read more »


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The State of CRM Data Management 2020 Report

Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the … read more »


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The Fundamentals of Email Marketing

Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send … read more »