The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses

E-commerce Growth Now Demands a Media-First Strategy

Why must visual content creation and optimization now be a primary consideration for e-commerce businesses committed to sustainable growth?
For starters, the average human brain processes imagery 60,000x faster than text and retains 80 percent of the imagery but only 20 percent of the text.
That also means that online shoppers gravitate towards visual content marketing and it compels them to remain on your site and buy products at higher rates. The more immersive and interactive the media, the stronger the benefit to your bottom line.
In this whitepaper, we explore the benefits of a media-first e-commerce strategy and provide actionable recommendations to help you:
  • Achieve your customer-centric business goals and create immersive experiences at scale
  • Align your brand with your audience’s emotional and analytical preferences and reach them on the channels they prefer
  • Become relevant, adaptable, as well as engaging to shoppers and trusted by customers
  • Remain competitive as you expand product lines, launch new engagement channels, and integrate new technologies

Sponsored by Cloudinary
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 30 billion assets under management and 6,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, Lyft, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.