4 Ways to Commodity-Proof Your Company
Products can be replicated. Prices can be met. Companies can even create a basic replica version of your exact product. There’s only one thing that cannot be commodified: customer experience. This eBook from TABLE show you why you need to: … Read more
Threat report: How are different industries battling cybercrime?
Web security is quickly emerging as a key competitive differentiator in today’s marketplace. In fact, 73% of leading organizations now view strong cybersecurity as a key contributor to business success. And these days every website is potentially vulnerable to attacks. Not having a secure website can have … Read more
2021 U.S. Digital Marketing Salary & Job Trends Guide
How much should I earn — or pay? What does it take to get hired — or attract top candidates? What’s impacting hiring and salaries? Conductor’s 2021 U.S. Digital Marketing Salary & Job Trends Guide gives marketers and teams the in-depth … Read more
Include everyone, keep everyone: Your guide to web accessibility in Canada
No matter where you live in Canada — from British Columbia to Newfoundland and Labrador — you’ve likely noticed ‘web accessibility’ becoming an area of greater focus for governments and organizations in recent years. By definition, web accessibility means that all web … Read more
Forrester Study: The Localized Marketing Imperative
7 in 10 marketers with access to a solution that manages all localized content across locations see a resulting positive impact on localized marketing. Are you one of them? This complimentary study conducted by Forrester Consulting on behalf of SOCi … Read more
Digital Attribution Challenge – Getting it right in 6 steps
One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … Read more
Optimize your marketing portfolio
One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important but also harder. There are many things to consider … Read more
Understanding the impact of each marketing activity
It’s a complex world out there for all marketers, and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. To make it harder, these activities not only directly affect your sales, … Read more
A Beginner’s Guide to Omnichannel Marketing using Marketing Automation
As more and more brands turn towards their marketing teams to create personalized user experiences, MoEngage created “A Beginner’s Guide to Omnichannel Marketing using Marketing Automation.” In this guide you’ll learn: What, why, and how of omnichannel marketing Usage of omnichannel … Read more
The Top Five Objections That Hold Companies Back From Doing SEO
Download the SEO objections guidebook to learn: Common objections that hold companies back from doing SEO Common myths about SEO that need to be debunked Why these misconceptions lead to missed revenue opportunities Why a holistic SEO strategy leads to … Read more
