Quality Score Toolkit: Could Your AdWords Performance Use a Boost?
Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master. The Quality Score Toolkit from WordStream gives you the resources you … Read more
Market Trends: Forrester Market Overview: Managed File Transfer Solutions
The managed file transfer (MFT) market is growing rapidly as the shortcomings of using basic file transfer protocol (FTP) to support external file transfers have become more apparent. Both senior management and external auditors are increasing demands for better security … Read more
The Trada Paid Search Primer
This 52-page e-book from Trada covers everything you’ll need to know to get started in paid search — from 7 Habits of Highly Successful Search Marketer to ad networks (Google and beyond), Quality Score, Ad Groups, Landing Pages, and much … Read more
10 Tips for Setting Your 2012 PPC Budget
As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but … Read more
PPC Planning for Retail, 2012: Ready, Set, Grow!
Date: Dec 1, 2011 1:00 EST (10:00PST)Speakers:
Joseph Kerschbaum, Clix Marketing
Thi Thumasathit, Adchemy
Search and Display: Capitalizing on the Retargeting Opportunity
This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities. Thanks to investments in new technologies, new ad formats and improved buying and selling processes, online … Read more
Things You can Do NOW to Improve Your Paid Search
Date: Nov 3, 2011 1:00 EST (10:00PST)Speakers:
Alex Cohen, Director of Marketing, H. Bloom
Larry Kim, Founder and CTO, WordStream
8 Key Metrics That Define Your AdWords Performance
There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns. Read this guide to learn: 8 key PPC metrics, including Quality Score, wasted spend and impression share Why these metrics are so important … Read more
4 Signs You Need PPC Software
Is it time to invest in a PPC management platform? This new, free guide reveals four signs that your business could benefit from PPC software. These include: You Have the Budget – You’re Just Not Spending It Well Your PPC … Read more
Controlling PPC Costs with Negative Keywords: An Expert’s Guide
Making sure your PPC spend is focused only on targeted, profitable keywords is the key to running AdWords campaigns with a high return on investment (ROI). The best way to filter out unwanted traffic and unnecessary costs is by using … Read more