Controlling PPC Costs with Negative Keywords: An Expert’s Guide

Making sure your PPC spend is focused only on targeted, profitable keywords is the key to running AdWords campaigns with a high return on investment (ROI). The best way to filter out unwanted traffic and unnecessary costs is by using negative keywords.

This 47-page guide is packed with in-depth strategic tips and actionable advice on using negative keywords to control your AdWords spend: An Expert’s Guide to Controlling PPC Costs with Negative Keywords. Download this guide to learn more on:

  • Why you need negatives and how to apply them
  • How to fight cross-campaign ad poaching with negative keyword lists
  • How to mine your own search queries for keyword candidates and negative keywords

This is the ultimate guide for search marketers interested in cutting PPC costs and raising ROI.

Sponsored by WordStream
WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI.

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