Things You can Do NOW to Improve Your Paid Search

Date: Nov 3, 2011 1:00 EST (10:00PST)

Speakers:
Alex Cohen, Director of Marketing, H. Bloom
Larry Kim, Founder and CTO, WordStream

WordStream

This webcast will cover what retargeting is, what types of creative strategies you can adopt, and how to successfully implement a retargeting campaign.

Every PPC campaign needs a regular checkup. In this webcast, we’ll take a look at things you can do to evaluate, fine-tune and improve your paid search.

Alex Cohen will cover things you can do immediately to audit your account to find hidden waste and to improve your ROI. Larry Kim from WordStream will discuss steps you can take to create and maintain a healthy PPC program while investing just 20 minutes per week.

Attend this webcast and learn:

  • How to find and eliminate wasted spend
  • How to identify and organize the best keywords
  • A weekly 20-minute process to improve PPC results

Alex Cohen is Director of Marketing for H. Bloom, a subscription-based flower retailer. He was previously Senior Marketing Manager at ClickEquations. Alex is a frequent speaker and writer on topics related to paid search and PPC campaign management.

Larry Kim is Founder and Chief Technology Officer for WordStream. Larry is responsible for defining WordStream’s product direction and features. He has authored four award-winning books on software development and is a frequent writer and speaker in various search marketing events.

Sponsored by WordStream
WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI.

Related resources: PPC, Search Marketing, Webinars.

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