10 Tips for Setting Your 2012 PPC Budget

WordStream

PPC Budgeting Best Practices for 2012

As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but it doesn’t have to be difficult.

In this guide, you’ll learn ten best practices to help you get the most from your PPC budgets in 2012, including:

  • How to determine your initial budget
  • Why you shouldn’t arbitrarily cap spend
  • How to maximize different budgetary controls
  • The effect of seasonality on your PPC budget

Now is the time to get your 2012 PPC budget in order! Download this free guide to get ahead of the pack.

Sponsored by WordStream
WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI.

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