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Resources from IBM:
2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … Read more
Magic Quadrant for Multichannel Marketing Hubs
Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also … Read more
Work smarter with AI-powered marketing
You’re trying to be a more innovative marketer, but you’re buried in so much data that most of your time is spent trying to make sense of it. Explore this guide to see how Artificial Intelligence enables your team work … Read more
Optimize Customer Experiences With Digital Intelligence
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out … Read more
IBM Customer Experience Analytics: From Data to Insights to Opportunities
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
How Customer Analytics & Insights Enrich Customer Journey Design
This report from Hypatia Research unveils the strategic and technological approaches organizations are taking to enrich multi-channel customer journeys. Leveraging multi-channel customer analytics and insights to enrich customer journey design has the potential to: Optimize omni-channel customer interactions and engagement … Read more
The Forrester Wave™: Customer Analytics Solutions, Q1 2016
In Forrester’s 33-criteria evaluation of customer analytics vendors, they identified the 11 most significant software providers in this category – Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata – and researched, analyzed and scored them. … Read more
Five ways to create and optimize your personalization programs
Personalization is a highly effective strategy to engage, acquire and retain site visitors. Marketers leverage website behavioral data to tailor offers and content to visitors relevant to their known interests and browsing history. The most effective vehicles for personalization are … Read more
The Right Time for Real-time Marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels — it is the time to go real-time. Whether you are serving pre-defined static offers, no offers, or siloed offers, marketers … Read more
Gain faster ROI from marketing investments
Digital transformation, led by social, mobile, analytics and cloud computing has impacted all levels of businesses, especially the marketing function. While these forces present challenges for CMOs, they also represent a great opportunity to address key imperatives. To meet these … Read more
U.S. Retail Online Holiday Shopping Recap Report 2014
Retailers once again captured the attention of holiday shoppers online with sales growing year over year on key shopping days and throughout the holiday season. Mobile continued its strong growth resulting in recordbreaking mobile traffic and sales. Delivered by IBM … Read more
Customer Experience Setbacks that put the Squeeze on Your Profits
Date: Oct 31, 2013 1:00 EST (10:00PST)Speakers:
Elisabeth Osmeloski, Director of Audience Development, Search Engine Land and Marketing Land
Ginny Marvin, Contributor, Search Engine Land
John Dawes, Vice President, Product and Strategy, TeaLeaf Technology, Inc.
Mandi Hudson, Director of Online Marketing, Western Governors University
Email marketing in a complex world
The ever-changing digital communications landscape demands a paradigm shift when it comes to email marketing. Sending emails to a prospect or customer was simple at one point. However, with the growth of mobile devices and popularity of social networks, your … Read more
Aberdeen Report: Understanding the Complexity of B2B Integration: Insights for Mid-Market Leaders“
IBM commissioned research by Aberdeen group that definitively recommends the steps that Midmarket organizations need to take to become best-in-class in B2B collaboration and integration. This report looks at how mid-market companies develop, sustain, and grow their businesses through collaboation, … Read more
Who’s in Charge? Realigning Organizations for the Digital Age
Date: Apr 23, 2013 1:00 EST (10:00PST)Speakers:
Moderator: Chris Sherman, Executive Editor, Search Engine Land
Panelists:
Sameer Khan, Marketing, Analytics & Tech Leader, Rackspace
Randy Gelfand, Web Analytics Program Manager at IBM
Scott Nickels, SEO Evangelist, Online Marketing Strategist, Search Marketer
Social Media Analytics – Making Customer Insights Actionable
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed … Read more
From Information to Audiences: The Emerging Marketing Data Use Cases
Technology has fundamentally advanced the creation of what many call “big data.” And the use of marketing data is evolving as rapidly as the technology driving it. For marketers, the proliferation of data has created the ability to better understand … Read more
Smarter Commerce for Consumer Products
As the world becomes increasingly interconnected, instrumented and infused with intelligence, a new consumer is emerging—an empowered consumer. Enabled by technology and social media, today’s smarter consumer can instantly share information with the world while searching for higher value on … Read more
Exploring iPaaS Usage Scenarios: B2B and Cloud Service Integration
The most proven scenarios for integration platform-as-a-service (iPaaS) usage are external integration of an organizations’ on-premises applications and processes with those of business partners (i.e., e-commerce B2B integration) and with software-as-a-service (SaaS)/cloud applications (i.e., cloud services integration). This research provides … Read more
Sell. Smarter
Guess what? You’re not in charge anymore. Your customers have greater and greater influence. While that can be a hard truth for some brands accept, it’s a reality that many of today’s most successful businesses have embraced. Consumers—both businesses and … Read more
Gartner Magic Quadrant for E-Commerce: Selecting a vendor
E-Commerce continues to gain visibility with marketing and sales professionals across all sectors. As consumer online shopping continues to grow, interest in online shopping has spread to the B2B sector. With organizations of all sizes moving online, the number of … Read more
Forrester Seven Top Integration Trends for 2011 to 2012
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends. Enterprises are seeking a lean, mean, and more holistic approach to integration, … Read more
Smarter Commerce: Redefining commerce in the age of the customer
Today’s customers have information at their fingertips and can dictate a new set of terms in the dynamic relationship between buyers and sellers. Smarter Commerce puts the customer at the center of all operations. Read this brochure to learn how … Read more
The Essential Guide to Choosing a Web Analytics and Online Marketing Solution
Today’s web analytics technologies are far superior to the relatively crude clickstream data capture of 10 years ago. Selecting a web analytics and online marketing solution is a high-stakes decision that can shape your company’s fortunes for years to come. … Read more
Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics
Databases and information management systems let you describe, categorize, store, modify and analyze data. What if you could do the same with decisions? Your systems could learn from previous choices and manipulate them to fit new parameters to intelligently mold … Read more
Seven Reasons You Need Predictive Analytics Today
Learning from the past is one thing, but real competitive advantage happens you get it right the first time. Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain advantage: Why … Read more
Decisions That Drive Success
Every day, people in your organization are struggling to make the right decisions working with customers, partners, and each other because they simply can’t use all available data. There’s too much of it for humans to internalize, understand, and apply … Read more
Best Practices for Managing Your Community of Trading Partners
Date: Mar 1, 2012 1:00 EST (10:00PST)Speakers:
What Does Seamless Cross Channel Look Like?
Seamless Cross Channel Execution, End to End. You need a single view of the customer, inventory orders and shipments everywhere across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you … Read more
The Customer Intimacy Imperative
Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage, including: Customer acquisition focused on attracting the right customers efficiently; relationship development … Read more
Customer Analytics Pay Off
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Increasing Marketing Campaign Profitability
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels quickly resulting in decreased costs … Read more
Market Trends: Forrester Market Overview: Managed File Transfer Solutions
The managed file transfer (MFT) market is growing rapidly as the shortcomings of using basic file transfer protocol (FTP) to support external file transfers have become more apparent. Both senior management and external auditors are increasing demands for better security … Read more
Using Satisfaction Surveys to Achieve a Competitive Advantage
No matter what type of business you are in, surveys are an important tool to help you collect the information you need to understand and evaluate satisfaction. Discover how you can create satisfaction surveys quickly and easily and let you … Read more
Survey Tips: A guide to help plan, develop and execute surveys
Download this handy guide to help you save time and money as you plan and execute your surveys – and get the highest response rate and the most useful results. Learn how.
Five Steps to Improving Business Performance Through Customer Intimacy
Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company’s bottom line. Read this white paper … Read more
Explode Six Marketing Myths
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won’t just survive, you’ll thrive.
Five Predictive Imperatives for Maximizing Customer Value
Most CRM systems rely on historical analytics that provide a “rear-view mirror” of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers’ evolving needs with forward-looking insights that … Read more
Cross-Channel Experience Assessment
Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors fundamentally reshaping customer interaction. Customers are becoming increasingly sophisticated and have higher expectations of organizations. Enterprises are responding … Read more
Digital Transformation: Creating New Business Models Where Digital Meets Physical
Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to … Read more
B2B Integration and Collaboration: Strategies for Building a ROI Business Case
Aberdeen conducted a survey of over 191 supply chain executives (Chief Supply Chain Officer Survey, January 2011) where only 14% of respondents indicated that they had the ability to perform online trading partner collaboration and 12% of respondents have online … Read more
Market Trends: Multi-enterprise/B2B Infrastructure Market, Worldwide, 2009-2014
Spending on multi-enterprise/business-to-business infrastructure technologies is poised to grow at a healthy pace during the next five years. Growth will be driven by the trend toward the provision of various B2B technologies via a software-as-a-service model, as well as via … Read more
The Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more
Meeting the Demands of the Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more