Bid Testing Best Practices
Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results. This white paper looks at … Read more
“Why Care About Combination Clickers”
Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and organic clickers. Your better targets are consumers who click … Read more
The 20-Minute PPC Work Week
Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. You don’t have to spend days or even hours per week working on PPC to make a difference. You can … Read more
Understanding Multi-Channel Attribution: Best Practices for Attribution Strategy & Modeling
Creating an accurate attribution model is one of the most difficult parts of any search marketer’s job, particularly in light of the proliferation of new media channels and audience fragmentation. There are many questions that are difficult to answer, including: … Read more
10 Steps to the Right Landing Page Platform
Deploying beautiful, high-performance landing pages is easy with the right solution–but which one is right for you? Whether you’re actively looking for a landing page platform, or you’re simply exploring the available options, this guide can help you perform a … Read more
Big Data Management – Forensics
Date: May 2, 2012 1:00 EST (10:00PST)Speakers:
Brad Geddes, Founder, CertifiedKnowledge.org
Matt Van Wagner, President, Find Me Faster
Budgeting Intelligence: How to Maximize Use of Your Paid Search Dollars
Speakers:
Eli Goodman, Search Evangelist, comScore
Lori Weiman, CEO, The Search Monitor
Guide & Checklist: How to Choose a PPC Platform
Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider. After reading this guide, you’ll be able to answer key questions like: Is PPC … Read more
Four Winning PPC Strategies to Increase Your Ad’s CTR
Two of the most effective ways to learn how to create better ads are to analyze real-word ad creative, and to understand how someone with a track record of creating successful performance-oriented ad campaigns thinks about ad copy and creative. … Read more
The Inside Scoop on Automating and Optimizing Your PPC Campaigns
Date: Feb 21, 2012 1:00 EST (10:00PST)Speakers:
David Rodnitzky, CEO of PPC Associates
Joseph Kerschbaum, Vice President at Clix Marketing