Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You
If you don’t have the time or expertise to manage your pay-per-click activities in house, you may be looking to outsource the work. But choosing a PPC agency is a difficult task – and it’s much easier to find the … Read more
Complete Guide To Google AdWords Matching Options
Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success. How do you decide which match type … Read more
Big PPC Wins!
Every week, Boost CTR publishes a new “Win of the Week” on the BoostCTR.com blog. Over time, they’ve built up a virtual library of interesting ad contests — including in-depth analysis of why the winning ads won. This report highlights … Read more
Maximize the Synergy of PPC and SEO: How to Manage Paid and Organic Search Together
Date: Jul 14, 2011 1:00 EST (10:00PST)Speakers:
Tim Waddell, Adobe
Horst Joepen, Searchmetrics
Global Domination through PPC: What you MUST know to succeed internationally
Date: Jun 14, 2011 1:00 EST (10:00PST)Speakers:
Gerry Routledge, Acquisio
Nathalie Molina, Lionbridge
Gal Steinberg, Lionbridge
Pat McManus, Smart Destinations
Improving Quality Score: The Value of Being More Relevant
Tired of paying too much for your PPC ads? Concerned that your competitor seems to be beating you at PPC? Wondering if it has anything to do with Quality Score — but not sure where to start? It could be … Read more
Beat the Rising Cost of Paid Search: Tips and Tactics
Date: Feb 17, 2011 1:00 EST (10:00PST)Speakers:
David Szetela, Clix Marketing
Dr. Robert Cooley, CTO and co-founder, OptiMine Software
Whitepaper: Organizing Paid Search Campaigns Using Intent
Marketers are in a precarious position as search engine marketing enters a new era. Increasing competition for keywords combined with the limited leverage available to bidders has decreased CTR and conversion rates. Revenue is negatively impacted. Higher bid prices and … Read more
E-Book: Why Display Matters to Search Marketers
By Jeff Green, The Trade Desk Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising. This E-Book explains the relationship between search advertising and display … Read more
