The Trada Paid Search Primer

A Complete Guide to PPC

This 52-page e-book from Trada covers everything you’ll need to know to get started in paid search — from 7 Habits of Highly Successful Search Marketer to ad networks (Google and beyond), Quality Score, Ad Groups, Landing Pages, and much more.

Part One provides the introduction, while Part Two delves into more Advanced Paid Search topics such as Metrics That Matter, Calculating ROI, Competitive Research, Fixing a Broken Campaign, and more.

Includes a complete glossary of terms.

Keep this handy guide on your desktop — you’ll be referring to it often.
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Sponsored by Trada
Trada is the world's first and only crowdsourced online advertising services marketplace, where a diverse community of digital advertising experts (Optimizers) and graphic designers (Creatives) work and are paid on their performance. Advertisers and agencies who run their online advertising campaigns on Google, Yahoo, Bing and Facebook through Trada will have multiple Optimizers and Creatives working on their campaign at the same time. The diversity of thinking, expertise and sheer force of human power that come from a group of people working in a performance-based market get results an individual or software application could simply never achieve.

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