PPC Planning for Retail, 2012: Ready, Set, Grow!

Date: Dec 1, 2011 1:00 EST (10:00PST)

Joseph Kerschbaum, Clix Marketing
Thi Thumasathit, Adchemy


As 2011 winds down, it’s time to take stock of PPC plans for 2012. With continued pressure from other marketing channels, is your paid search campaign on target for growth in 2012?

This webcast will focus on what retailers and managers of large PPC campaigns can do to ensure successful PPC growth in 2012. We’ll look at current best practices in PPC — from covering product catalogs with longtail keywords, to understanding when to automate — that will help you create growth opportunities in PPC.

Attend this webcast and learn:

  • how to build a scalable PPC campaign
  • why the longtail keywords are key
  • what to do post-holiday season to jumpstart your 2012 campaign

Joseph Kerschbaum is Vice President at Clix Marketing, a PPC agency. He is the co-author of Pay-per-click Marketing an Hour a Day (2010, Wiley/Sybex.)

Thi Thumasathit is an online advertising veteran with experience in comparison shopping, lead generation and interactive marketing. Prior to Adchemy, he was the director of product management at NexTag, where he was responsible for all lead generation services.

Sponsored by Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

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