Local search ads are about more than just visibility — it’s about being the first choice when high-intent customers are ready to call.
Managing local Google search campaigns at scale isn’t easy. From competing in crowded categories to closing tracking gaps and proving ROAS, marketers face unique challenges when trying to connect local intent to real business results.
Join this Masterclass to hear Google Ads experts from Roto-Rooter and Invoca share best practices for turning local searches into appointments and sales. You’ll walk away with actionable strategies to capture more high-quality leads, reduce CPA, and prove the full value of your local ad spend.
In this session, you’ll learn how to:
- Optimize Google Ads for local intent and high-converting traffic
- Get credit for every phone lead and conversion to prove ROAS
- Scale local campaigns across multi-location and franchise businesses
- Apply proven tips to reduce wasted spend and capture qualified phone leads
- Reduce missed calls and convert more phone leads to customers or patients
Sponsored by Invoca
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.