About Acquisio
Acquisio empowers agencies, resellers and advertisers to thrive in today’s digital advertising economy. Using machine learning and automation to drive cross-campaign optimization on every major ad platform, Acquisio does 90% of the work. With more than 400 agencies using Acquisio and $1 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
Resources from Acquisio:
The Marketer’s Field Guide to Machine Learning
This eBook from Acquisio is going to make you look in-the-know about AI and machine learning and how these hot topics apply to marketing. Understand the data science behind machine learning and how marketers are harvesting this science to solve … Read more
Digital and Local Marketing Predictions 2017
Every year, Acquisio collects PPC and digital marketing predictions from experts, thought leaders and emerging minds in the industry to help marketers like you prepare for the year ahead. From micro-audience personalization to voice search advertising to artificial intelligence, the … Read more
Big Data Management
As the outlets for online interaction grow, methods of online marketing also grow — as does the volume of digital data to be managed. Multiple data sets from disparate sources are ushering in an era of “Big Data,” such as … Read more
Linking Display Advertising and Branding = Successful Ad Campaigns
Date: Jun 14, 2012 1:00 EST (10:00PST)Speakers:
Janet Driscoll Miller, CEO, Search Mojo
Maria Coletta, Trade Desk - Acquisio
Big Data Management – Forensics
Date: May 2, 2012 1:00 EST (10:00PST)Speakers:
Brad Geddes, Founder, CertifiedKnowledge.org
Matt Van Wagner, President, Find Me Faster
Selling Display to Search Clients
Because of its impact on Search and consumer engagement, search agencies are starting to include Display Advertising as an offering to their clients. This e-book examines the convergence of Display and Search and how search agencies can leverage both channels … Read more
AdCenter Best Practices for Agencies
Date: Mar 22, 2012 1:00 EST (10:00PST)Speakers:
Allan Chuate, Regional Manager Search Strategy, Yahoo!
Cross Channel Marketing
With more ways than ever to reach their prospects and customers, and with more messaging possible across an ever-growing number of channels, today’s marketers have their work cut out for them. With so many channels available, consumers often move from … Read more
The Inside Scoop on Automating and Optimizing Your PPC Campaigns
Date: Feb 21, 2012 1:00 EST (10:00PST)Speakers:
David Rodnitzky, CEO of PPC Associates
Joseph Kerschbaum, Vice President at Clix Marketing
Mobile Search: The Agency Opportunity
Date: Jan 31, 2012 1:00 EST (10:00PST)Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!
Social Media and the Future of the Agency
This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital … Read more
The Future of the Search Agency
Date: Nov 29, 2011 1:00 EST (10:00PST)Speakers:
Sean Corcoran, Senior Analyst, Forrester Research, Inc.
Search and Display: Capitalizing on the Retargeting Opportunity
This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities. Thanks to investments in new technologies, new ad formats and improved buying and selling processes, online … Read more
Retargeting: What’s Your Strategy? What Marketers and Advertisers Need to Know
Date: Oct 11, 2011 1:00 EST (10:00PST)Speakers:
Jeff Green, The Trade Desk
E-Book: Building an Attribution Model That Works
The use of attribution modeling to improve PPC efficiency has quickly grown in both popularity and sophistication. Yet creating an accurate attribution model is still one of the most difficult parts of any agency’s or marketer’s job, whether you are … Read more
Facebook Advertising: Build, Test, Optimize for Success
Date: Jun 1, 2011 1:00 EST (10:00PST)Speakers:
Addie Conner, SocialCode Inc.
E-Book: The Step-by-Step Guide to Creating Killer Facebook Ads
This E-Book delves into all of the aspects of ad creation and optimization on Facebook, as well as testing and ways to combat ad fatigue. If you’re like many search marketers, you’ve likely dipped your toe into the waters of … Read more
The Impact of Facebook on PPC Advertising: A Case Study
Date: Apr 20, 2011 1:00 EST (10:00PST)Speakers:
Dan Thut, Rocketer
E-Book: Using Remarketing to Drive Increased Display Ad Results
Web-based business owners have learned to live with the fact that most visitors leave without converting. Many visitors are comparison-shopping and visit several sites before converting. Others may leave because they find sites difficult to navigate. There’s a segment that … Read more
Facebook Advertising: Testing and Optimization
Date: Feb 11, 2011 1:00 EST (10:00PST)Speakers:
Merry Morud, aimClear
E-Book: Best Practices in Facebook Marketing
With more than 500 million active users on Facebook, advertisers are salivating at the opportunity to reach targeted and engaged audiences through Facebook ads. But paid advertising on Facebook is still in its infancy. Few organizations have figured out how … Read more
E-Book: Why Display Matters to Search Marketers
By Jeff Green, The Trade Desk Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising. This E-Book explains the relationship between search advertising and display … Read more