About Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.
Resources from Adchemy:
How to Supercharge Your Merchant Feed for PLAs
Date: Jul 31, 2013 1:00 EST (10:00PST)Speakers:
Greg de Haaff, Sr. Director of Product, Adchemy
Taking your PLA Campaigns to the Next Level
Date: Jun 4, 2013 1:00 EST (10:00PST)Speakers:
Elizabeth Marsten, Director of Search Marketing, Portent, Inc.
Getting the most out of your AdWord campaigns – should management take a closer look at SEM?
Date: Jan 31, 2013 1:00 EST (10:00PST)Speakers:
David Roth, Vice President, Marketing, Move, Inc.
Thi Thumasathit , VP of New Business, Adchemy
10 Ways to Use Your Product Catalog to Maximize Retail PPC Campaigns
Every retailer has a database of products for sale, commonly referred to as a product catalog. Not every retailer, however, is using their product catalog to the fullest extent possible to maximize their retail PPC (pay-per-click) campaigns. Without employing a … Read more
Six Strategies to Leverage Existing Data to Expand Retail PPC Campaigns
By Joseph Kerschbaum, Clix Marketing This eBook covers many of the strategies that online retailers can implement in order to expand their PPC campaigns by utilizing the data that resides in their Google AdWords, Microsoft adCenter and Google Analytics accounts. … Read more
How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges
Large retail organizations face unique challenges in conducting their search engine marketing programs, including managing thousands of products, SKUs and catalog pages in multiple sales environments. Effectively organizing retail PPC keywords, ad groups and campaigns is complex and frequently involves … Read more
PPC Planning for Retail, 2012: Ready, Set, Grow!
Date: Dec 1, 2011 1:00 EST (10:00PST)Speakers:
Joseph Kerschbaum, Clix Marketing
Thi Thumasathit, Adchemy
Whitepaper: Organizing Paid Search Campaigns Using Intent
Marketers are in a precarious position as search engine marketing enters a new era. Increasing competition for keywords combined with the limited leverage available to bidders has decreased CTR and conversion rates. Revenue is negatively impacted. Higher bid prices and … Read more