Bend Without Breaking: Where to Prioritize Flexibility in Your MarTech Stack
Date: Feb 18, 2021 1:00 EDT (10:00PDT)Speakers:
Courtney McAra,
Marketing Operations Consultant,
Mustang MarTechAmanda DePaul,
Sr. Director of DG & Integrated Marketing,
ConversicaMichelle Gerson, Director of Demand Generation, FloQast
Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value
Date: Dec 10, 2020 1:00 EDT (10:00PDT)Speakers:
David M. Raab,
Founder & CEO
CDP InstituteOmer Artun,
Chief Science Officer.
Acquia,Karen Wood,
Sr. Director, Product Marketing,
Acquia
Essential Data Connectivity: IT Hacks for Your Martech Stack
Date: Oct 22, 2020 1:00 EDT (10:00PDT)Speakers:
Joelle Andrews,
Product Marketing,
Progress DataDirectJames Goodfellow,
Senior Product Marketing Manager,
Progress DataDirect
MarTech Tool Consolidation: Three benefits to simplifying your tech stack
With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … Read more
6 Ways Marketers Are Using AI
We’ve all heard that AI can help take your marketing to the next level. This white paper from Acoustic reveals six concrete ways artificial intelligence is actually helping boost results. And when it’s seamlessly built into marketing clouds, it’s so simple … Read more
Marketing Operations Tech Stack Essentials
A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps … Read more
What to Expect When Migrating Marketing Automation Platforms
Date: May 14, 2020 1:00 EDT (10:00PDT)Speakers:
How Marketing Teams Can Create Order During A Time Of Chaos
Date: May 13, 2020 1:00 EDT (10:00PDT)Speakers:
Cost of a Bad Lead in 2020 Guide
Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … Read more
6 Steps to Design the Ideal Martech Stack
From choosing Adobe to Salesforce, your martech strategy matters. Teams that develop a vision for how their martech stack will evolve to meet future business needs are more adept to change. In order to help you develop the best martech … Read more