Essential Data Connectivity: IT Hacks for Your Martech Stack

Date: Oct 22, 2020 1:00 EDT (10:00PDT)

Speakers:
Joelle Andrews, Product Marketing, Progress DataDirect
James Goodfellow, Senior Product Marketing Manager, Progress DataDirect

With over 8,000 martech tools in Scott Brinker’s landscape, harnessing data for business can be a challenge. But there are some key ways you can maximize resources between marketing and IT teams to leverage insights for better marketing and business outcomes.

In this webinar you’ll learn how to:

  • Build partnerships between Marketing and IT teams to manage martech tools
  • Evaluate time and effort spent on analytics and reporting to find opportunities for efficiency
  • Connect martech data to reporting tools for improved real-time insights

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Sponsored by Progress Software
Progress has grown from its founding in 1981 to today with offices on six continents and customers around the globe including 1,700 independent software vendors, 100,000 enterprise customers and two million developers. Over that time, we have kept our same commitment to creating tools and services that enable organizations to build their mission-critical applications while remaining firmly on the cutting edge of technology to build the applications of tomorrow.