Resource Library: Martech

webcast

Harness Your First-Party Data For Customer Acquisition & Conversion

Date: Sep 13, 2022 1:00 EDT (10:00PDT)

Speakers:
Christina Dalton, VP, Acquisition & Conversion, Hearst
Justin DeBrabant, SVP, Product, ActionIQ


whitepaper

5 Steps: How Marketing Leaders Succeed with Digital Work Management

With over half of the world’s population now online, leading businesses are adapting to more modern-day omnichannel strategies that offer more relevant content and messaging. And the tech they rely on the most to accomplish both? Work management solutions. Download … Read more »


webcast

Unlock the Cutting-Edge Potential of QR Codes

Date: Aug 16, 2022 1:00 EDT (10:00PDT)

Speakers:
Brian Klais, Founder / CEO, URLgenius


webcast

Unlock the Power of TikTok for Your Social Strategy

Date: Aug 11, 2022 1:00 EDT (10:00PDT)

Speakers:
Mike Baglietto, Global Head of Market Insights at NetBase Quid


webcast

What Marketers Must Know to Rise Above Economic and Buyer Uncertainty

Date: Aug 9, 2022 1:00 EDT (10:00PDT)

Speakers:
Lauren Goldstein, Private Equity/Growth Equity Practice Lead for Winning by Design
Lucas Welch, Vice President, Corporate Marketing, Highspot
Cynthia Ramsaran, Director, Custom Content, Third Door Media


webcast

4 Proven Methods to Maximize Your Marketing Efforts

Date: Aug 2, 2022 1:00 EDT (10:00PDT)

Speakers:
Lauren Sisneros, Sr. Product Marketing Manager, Adobe


webcast

Four Elements of a Powerful, Data-Driven Martech Stack

Date: Jul 26, 2022 1:00 EDT (10:00PDT)

Speakers:
Jessica Liu, Senior Analyst – Forrester
Brian Stavis, Global Category Lead, Advertising & Marketing Technology – AWS Marketplace
David Wells, Media & Advertising Vertical Lead – Snowflake Marketplace
Matt Mobley, Executive Vice President of Technology Strategy – Zeta Global


webcast

A/B Testing is Dead, Long Live A/B Testing!

Date: Mar 3, 2022 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Editor, chiefmartec.com
George Khachatryan, CEO, OfferFit


whitepaper

Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack

In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more »


webcast

Simplify Your Customers’ 360 Journey with Real-Time Data

Date: Jun 3, 2021 1:00 EDT (10:00PDT)

Speakers:
Scott Clinton, Executive Consultant, Head of GTM Strategy, Actian
Ryan Dudgeon Senior Director, Revenue Operations & Enablement at Actian


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