Bend Without Breaking: Where to Prioritize Flexibility in Your MarTech Stack

Date: Feb 18, 2021 1:00 EDT (10:00PDT)

Speakers:
Courtney McAra, Marketing Operations Consultant, Mustang MarTech
Amanda DePaul, Sr. Director of DG & Integrated Marketing, Conversica
Michelle Gerson, Director of Demand Generation, FloQast

Marketers have a lot to consider when shopping for MarTech solutions. To make the right decisions, business leaders weigh a number of factors, often most prominently flexibility and ease of use – two factors that have the potential to be counterproductive to each other without careful consideration.

A tool that might be easy to use may lack the flexibility necessary to create streamlined processes and integrate seamlessly with your existing stack. But on the flip side, a tool that is overly flexible can sometimes easily break and become a headache for end-users. How do you find the right balance?

Join our panel of speakers as they discuss their thoughts on when to prioritize flexibility in a Martech stack.

You’ll learn:

  • Where to lean in to “out of the box” solutions to keep things simple for end-users
  • When to make flexibility a non-negotiable
  • What key components a Martech stack should include to drive Conversational Marketing

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Sponsored by Conversica

Conversica is a high-growth technology company that provides a cloud-based artificial intelligence platform for engaging inbound leads in the sales process. Through natural, two-way email conversations, the company's automated sales assistant automatically engages, qualifies and follows up with leads to convert them into sales opportunities, freeing up salespeople to focus on closing new business.