Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Read more »
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
B2B marketers have employed ABM for well over a decade, but the approach has gained momentum over the past few years and that growth is expected to continue. Read more »
A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns
Date: Aug 3, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Allan,
Chief Marketing And Solutions Officer, URLgenius
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »
Ignite Your Marketing Engine with the Power of the Data Cloud
Date: Jul 27, 2023 1:00 EDT (10:00PDT)Speakers:
Libby Snead,
Senior Director, Marketing, FrontdoorLourenco Mello,
Product Marketing, Snowflake
Supercharge Your Customer Experience with the Power of QR Codes
Date: Jun 27, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Allan,
Chief Marketing And Solutions Officer, URLgenius
Product Teams Benchmark Report: Data-Driven Insights for 2023
Is your product team undersized, or overstaffed? How are other teams prioritizing their roadmaps? And how are they measuring success? We surveyed 700+ product teams pros—from individual contributors to C-level executives—to help you answer questions like these. In this report, … Read more »
Bridging the Product and Marketing Gap
Get the most out of your team’s output by investing in a strong partnership with your marketing org. See how you can streamline communications and deliver the right product faster by leveraging shared data. In this ebook, you’ll learn:
How to Leverage First-Party Data for a Winning CRM Strategy
Date: Jun 1, 2023 1:00 EDT (10:00PDT)Speakers:
Katie Intrater,
Vice President of Business Development, AtDataLars Helgeson,
Founder and CEO, GreenRope
How Marketing Can Manage Uncertainty and Maintain Business Growth
How do you remain optimistic as a marketer, even when faced with economic and social challenges, risk-averse buyers, and high internal and external expectations? By understanding that evolution is necessary—and as the voice of the customer—you lead that charge. DemandLab’s new … Read more »