Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences
‘Best-in-breed’ or ‘composable’ technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past. This lean, agile approach to delivering compelling digital … Read more
Nailing Speed to Lead
There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue. In this guide, CloudKettle will review 5 … Read more
Navigating the Digital Experience Landscape
Digital experience teams — the marketers and developers responsible for building and supporting digital experiences for customers — are under enormous pressure to fulfill rising expectations amidst intense competition and shrinking budgets. So, Adobe surveyed 928 professionals across the globe to … Read more
Identity Resolution Platforms: A Marketer’s Guide
Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. Read more
Secrets of a 10 Million Dollar SEO Success Story
Date: Feb 13, 2024 1:00 EDT (10:00PDT)Speakers:
Jon Ball,
Co-CEO and Co-Founder, Page One Power
Customer Data Platforms: A Marketer’s Guide
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Marketing Automation Platforms: A Marketer’s Guide
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more
Complex Tech Simplified Composable, Headless, and Everything In Between
A recent guide from Merkle, a dentsu company, outlines the challenges affecting this current era of tech confusion and breaks down the latest architectural patterns, like headless, composable, and MACH, from a Sitecore MVP perspective. Download the e-guide to learn … Read more
4 B2B Commerce Trends to Catapult You Ahead of the Competition
Date: Dec 7, 2023 1:00 EDT (10:00PDT)Speakers:
Paul Do Forno,
Managing Director, Commerce Practice, Deloitte DigitalTracy Crevinston,
Executive Director of Global Commerce, Cummins
Lifecycle marketing for product-led growth
Discover the winning combination of product-led growth and lifecycle marketing in this comprehensive ebook. In today’s competitive landscape, immediate value delivery is key to success. Learn how to consistently showcase your product’s value over the long term with insights from … Read more
