Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more
Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical
Date: Apr 25, 2024 1:00 EDT (10:00PDT)Speakers:
Jon Tejeda,
Director Of Sales, AtDataReagan Gordon,
Relationship Manager-Marketing Automation, ZirousJake Eggers,
Marketing Technology-Project Manager, Zirous
Enterprise Account-Based Marketing Tools: A Marketer’s Guide
Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more
Digital Trends: Media and Entertainment in Focus
Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences. For media and entertainment brands, the focus is … Read more
The 5 Best Practices of Leading Marketing Teams
These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the … Read more
Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences
‘Best-in-breed’ or ‘composable’ technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past. This lean, agile approach to delivering compelling digital … Read more
Nailing Speed to Lead
There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue. In this guide, CloudKettle will review 5 … Read more
Navigating the Digital Experience Landscape
Digital experience teams — the marketers and developers responsible for building and supporting digital experiences for customers — are under enormous pressure to fulfill rising expectations amidst intense competition and shrinking budgets. So, Adobe surveyed 928 professionals across the globe to … Read more
Secrets of a 10 Million Dollar SEO Success Story
Date: Feb 13, 2024 1:00 EDT (10:00PDT)Speakers:
Jon Ball,
Co-CEO and Co-Founder, Page One Power
Complex Tech Simplified Composable, Headless, and Everything In Between
A recent guide from Merkle, a dentsu company, outlines the challenges affecting this current era of tech confusion and breaks down the latest architectural patterns, like headless, composable, and MACH, from a Sitecore MVP perspective. Download the e-guide to learn … Read more
