The Consumer Trends Index 2023: U.S. Version
The Latest U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, Brand Loyalty and the Rising Cost of Living Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) … Read more
The Changing Face of Marketing: Connecting with Gen X, Millennials, and Gen Z
Date: May 18, 2023 1:00 EDT (10:00PDT)Speakers:
Melissa Tatoris,
Vice President of Retail Strategy, Zeta GlobalDavid Schey,
Senior Vice President of Data Cloud Solutions, Zeta Global
Maximize ROI and Lead Gen With This Virtual Events Marketing Formula
Date: May 16, 2023 1:00 EDT (10:00PDT)Speakers:
Lisa Bennett,
Executive Vice President of Marketing at KalturaRoi Kaufman,
VP Growth, Kaltura
Enterprise SEO Platforms: A Marketer’s Guide
The essential role of search for consumers and business buyers, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need. Read more
The Essential Guide to Making Your Marketing Recession-Proof
You don’t have to be an economic expert to feel apprehensive about market forces. Perhaps you’re feeling the impact of inflation, the cost of groceries, or even the layoffs in the news. In times like these, it’s possible your own … Read more
How Reengagement Campaigns Boost Revenue
Marketers love re-engagement campaigns for one reason – because they work. But it’s not enough to simply set and forget about valuable tools like abandoned cart emails, back-in-stock messages, low inventory alerts, and loyalty programs. Read this guide and discover … Read more
Secrets of a Marketing Champ: 3 Ways to Prove Your Value
Date: Mar 16, 2023 1:00 EDT (10:00PDT)Speakers:
Sam Evans,
VP of Sales & Marketing Operations at ForbesEmily Nour,
Senior Solutions Engineer at SalesforceKyra Meyer-Johanson,
Senior Manager, Product Marketing at Salesforce
Big Game Brand Lift
Celebrating the biggest annual advertising event, DISQO is showcasing our Brand Lift and Ad Testing products to reveal consumer experience with all of the Big Game commercials. Only DISQO’s report will reveal which brands were the MVPs, winners for messaging … Read more
Q1 2023 Propel Media Barometer
The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today. Did you know that journalist responses to PR pitches are down … Read more
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
Today’s buyers expect digital experiences to be tailored to their individual preferences and needs. Most customers are aware that brands can deliver a personalized approach across digital channels. In fact, a growing majority of buyers now expect personalized offers all the time. In this report, we examine this trend and all of the others driving interest in digital asset management platforms. Read more