How Brands Are Turning Personalization Into A Value Exchange With Customers

Date: Jun 25, 2024 1:00 EDT (10:00PDT)

Leala Shah Crawford, Managing Director, Deloitte Digital
Will Pickard, Senior Manager, Deloitte Digital

Deloitte Digital’s latest research on personalization identifies how brands can pinpoint the right depth and breadth of personalization to generate greater impact. It sheds light on how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers.

Join Deloitte Digital’s Leala Crawford, managing director, and Will Pickard, senior manager, to learn about our research findings and how to assess and activate the appropriate depth and breadth of personalization for your brand. You’ll find out:

  • What kind of tangible benefits consumers expect from personalization
  • Which touch points and channels most deeply influence different generational groups 
  • How preferences for personalized marketing and advertising have shifted in the past two years
  • How improved tactics can impact customer conversion rates, order values and other key metrics
  • What it takes to instill the right teams, tools and strategic focus to accelerate meaningful outcomes

 Watch now 

Sponsored by Deloitte

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