Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing

Date: Jun 11, 2024 1:00 EDT (10:00PDT)

Param Gopalasamy, Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & Preferences
Devon Ryan, Product Manager – CIPM, CSPO, OneTrust Consent & Preferences

In a world where digital interactions shape the customer experience; trust has become the currency of the online realm. The challenge lies not only in obtaining consent but in documenting and managing it effectively. Join us for an interactive webinar where we unravel the complexities surrounding consent documentation and showcase how it can be a cornerstone in building unwavering customer trust.

Key takeaways:

  • Learn how centralized consent records acts as a strategic asset in building trust with your customers, demonstrating your commitment to transparent data practices.
  • Understand how A/B testing within the realm of consent documentation empowers you to refine your strategies, ensuring they align seamlessly with customer expectations.
  • Discover how to seamlessly import and synchronize historical consent records, ensuring a holistic view of user preferences. Learn strategies for capturing new consent records and staying agile in the face of evolving user expectations.
  • Unearth the potential of centralized reporting in maintaining compliance. Gain insights into how automated consent evidence not only streamlines your processes but also acts as a powerful tool for internal and external audits.

Don’t miss this opportunity to master the art of consent-driven marketing to build trust in campaigns and empower your teams to navigate the complexities of the privacy landscape with confidence and finesse.

 Watch now 

Sponsored by OneTrust
OneTrust is the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including 75% of the Fortune 100, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.

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