Resource Library: Featured

research_report

Customer Data Platforms: A Marketer’s Guide

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »


research_report

Marketing Automation Platforms: A Marketer’s Guide

AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more »


whitepaper

Complex Tech Simplified Composable, Headless, and Everything In Between

A recent guide from Merkle, a dentsu company, outlines the challenges affecting this current era of tech confusion and breaks down the latest architectural patterns, like headless, composable, and MACH, from a Sitecore MVP perspective. Download the e-guide to learn … Read more »


webcast

Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

Date: Dec 12, 2023 1:00 EDT (10:00PDT)

Speakers:
Florian Delval, Product Marketing Director, ActionIQ
Alex Dean, Co-Founder & CEO, Snowplow


webcast

Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel

Date: Dec 5, 2023 1:00 EDT (10:00PDT)

Speakers:
Chase Patton, Customer Success Manager, MNTN


webcast

4 B2B Commerce Trends to Catapult You Ahead of the Competition

Date: Dec 7, 2023 1:00 EDT (10:00PDT)

Speakers:
Paul Do Forno, Managing Director, Commerce Practice, Deloitte Digital
Tracy Crevinston, Executive Director of Global Commerce, Cummins


whitepaper

Lifecycle marketing for product-led growth

Discover the winning combination of product-led growth and lifecycle marketing in this comprehensive ebook. In today’s competitive landscape, immediate value delivery is key to success. Learn how to consistently showcase your product’s value over the long term with insights from … Read more »


webcast

Go Beyond Cookies and Stay Ahead in a Privacy-First World

Date: Nov 14, 2023 1:00 EDT (10:00PDT)

Speakers:
Trent Kalisch-Smith, Senior Solutions Engineer at Snowplow
Logan Patterson, Global Senior Director of Digital and MarTech Strategy at Slalom


whitepaper

The Definitive Guide to Understanding IP Addresses and VPNs and Implications for Businesses

In today’s fast-paced digital landscape, IP address data plays a pivotal role in a multitude of use cases, from digital marketing to network security. Yet, navigating the complexities of IP addresses can be daunting. Digital Element’s newest whitepaper provides a … Read more »


webcast

Separating Hype from Reality: The Real Data Behind Marketing & GenAI

Date: Oct 26, 2023 1:00 EDT (10:00PDT)

Speakers:
Todd Brownrout, Managing Director, Deloitte Digital
Jenny Kelly, Head of Content, Deloitte Digital


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