Resource Library: Featured

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Nonprofit Collaboration Between Marketing and Fundraising

Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part … read more »


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Nonprofit Digital Marketing Self-Assessment

Nonprofit marketers are increasingly looking to create more personalized and connected digital experiences for constituents. However, sometimes knowing where to start can be a challenge.Use this self assessment to: Uncover areas of your organization that have room for improvement Share … read more »


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Change Agents: The Radical Role of Today’s CMO

As a CMO or marketing leader, you’re responsible for generating revenue now more than ever. But without the right resources in hand, driving revenue might become an overly ambitious feat.Written by marketers for marketers, Change Agents is the eBook for … read more »


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Nonprofit Trends Report, Fourth Edition

In their latest Nonprofit Trends Report, Salesforce surveyed 1,250 nonprofit professionals across 10 countries, surfacing four key insights: Fundraising and marketing are changing permanently Nonprofits are making changes around diversity, equity, and inclusion Virtual workplace changes are here to stay Supporting mental health … read more »


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Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Date: Jun 14, 2022 1:00 EDT (10:00PDT)

Speakers:
Shea Castle, Director, Customer Marketing, Terminus


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Data-Driven Answers to Achieve Omnichannel Success

Date: May 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Aref Nohrudi, Principal Solution Consultant, Redpoint Global


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Is Your Marketing Stack Ready for Omnichannel CX?

Date: May 19, 2022 1:00 EDT (10:00PDT)

Speakers:
Aamir Azam, Senior Domain Engineering Manager, Autodesk
George Phipps, Director of Product Marketing, ActionIQ


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CMO Guide: How to Plan Smart and Pivot Fast

How do marketers learn to plan? There’s no industry standard for planning, and no course that gives you a cheat sheet. Many marketing organizations are starting to recognize that planning is its own discipline, so they’re creating roles focused entirely … read more »


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Thinking Bigger About Marketing Budgets

This eBook is a practical guide for moving enterprise marketing operations from today to tomorrow – from getting by through acts of heroism – to adopting the technology that will increase efficiency. The successful result is a faster time-to-market, with … read more »


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Master the Art of Agile Research to Iterate, Innovate and Grow

Date: May 5, 2022 1:00 EDT (10:00PDT)

Speakers:
Kevin Brennan, Head of Growth and Operations, Feedback Loop
Jolene Pierangeli, Senior Director of Marketing, Feedback Loop