Identity Resolution Platforms: A Marketer’s Guide
The global identity resolution software market was valued at $1.69 billion in 2024 and is anticipated to reach $4.28 billion by 2032, witnessing a CAGR of 12.33% during the forecast period. Read more
2025 Audience Strategy Guide
Marketing has been a roller-coaster ride these past few years, marked by chaos and unpredictability — especially when it comes to data-driven strategies. In 2025, brands need to rethink how they connect with audiences if they want to thrive. The … Read more
Customer Data Platforms: A Marketer’s Guide
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Marketing Automation Platforms: A Marketer’s Guide
The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. Read more
Personalization Charticle
Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization … Read more
Salesforce Data Cloud Demystified
Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more
The 40% Shift: How AI is Radically Reshaping Marketing Budgets
Date: Dec 10, 2024 1:00 EDT (10:00PDT)Speakers:
Chris Connell
Chief Growth Officer, We Brand
The Ultimate Consent Strategy for Maximizing Customer Opt-Ins
Date: Oct 24, 2024 1:00 EDT (10:00PDT)Speakers:
Param Gopalasamy,
Content Marketing Specialist, OneTrust
The Marketing Automation Quickstart Guide
Want to reach your target audience in a more personalized way in less time? Download the Marketing Automation Quickstart Guide today to:
Unlocking Customer Lifetime Value: Data Strategies and Technologies
Date: Jul 31, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
GVP Solution Strategy, Zeta GlobalRoman Gun,
VP, Product, Zeta Global
Jim Warner,
Field CTO for Advertising and Media, Snowflake Patrick Patel, Software Engineer, Hakkoda
