Resource Library: Featured

webcast

Unlock Business Growth With Compelling Product Experiences

Date: Sep 22, 2020 1:00 EDT (10:00PDT)

Speakers:
John Evans, Senior Director of Marketing, Akeneo


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The Future of Marketing

In today’s privacy-first environment, publishers are struggling to understand their audience’s full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently. To thrive in a world without third-party cookies, data-driven marketing … read more »


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A Guide to the New Era of Agile Marketing Planning

Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? The traditional planning process isn’t equipped for the new era of marketing. To make the best use of limited resources, marketers need … read more »


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A Guide to Building Customer-Centric Loyalty Programs: 16 Actionable Strategies

‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty? In this white … read more »


whitepaper

Lead a successful digital transformation

91% of organizations are pursuing digitization, yet according to Gartner, only 40% are successfully achieving it. In this eBook, executives at NBCU, Nexstar, Fortune Magazine, and Marketplace share best practices and common pitfalls from their own digital transformation journeys. You’ll … read more »


webcast

4 Ways to Get Started with Agile Marketing

Date: Aug 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Andrea Fryrear, Agile Marketing Coach, Co-Founder AgileSherpas
Melissa Talcott, Studio Manager, Workfront


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Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »


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The Marketer’s Playbook to Drive Your Digital Strategy in 2020

Right now, more than ever, the companies that are going to win in 2020 are going to be the ones that understand the importance of tying all of their digital marketing disciplines together. Think about designing a physical store. You … read more »


whitepaper

Budgeting in a Crisis: How to Steer Your Ship Through the Storm

50% of CMOs don’t understand how their budgets are invested – Gartner With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets … read more »


webcast

How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency

Date: Jun 11, 2020 1:00 EDT (10:00PDT)

Speakers:
Stephen Kaufman, Chief Product Officer, Esko Brand Solutions