In today’s privacy-first environment, publishers are struggling to understand their audience’s full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently. To thrive in a world without third-party cookies, data-driven marketing … read more »

Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? The traditional planning process isn’t equipped for the new era of marketing. To make the best use of limited resources, marketers need … read more »

‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty? In this white … read more »

91% of organizations are pursuing digitization, yet according to Gartner, only 40% are successfully achieving it. In this eBook, executives at NBCU, Nexstar, Fortune Magazine, and Marketplace share best practices and common pitfalls from their own digital transformation journeys. You’ll … read more »

50% of CMOs don’t understand how their budgets are invested – Gartner With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets … read more »