Salesforce Data Cloud Demystified
Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more
The 40% Shift: How AI is Radically Reshaping Marketing Budgets
Date: Dec 10, 2024 1:00 EDT (10:00PDT)Speakers:
Chris Connell
Chief Growth Officer, We Brand
The Ultimate Consent Strategy for Maximizing Customer Opt-Ins
Date: Oct 24, 2024 1:00 EDT (10:00PDT)Speakers:
Param Gopalasamy,
Content Marketing Specialist, OneTrust
The Marketing Automation Quickstart Guide
Want to reach your target audience in a more personalized way in less time? Download the Marketing Automation Quickstart Guide today to:
Unlocking Customer Lifetime Value: Data Strategies and Technologies
Date: Jul 31, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
GVP Solution Strategy, Zeta GlobalRoman Gun,
VP, Product, Zeta Global
Jim Warner,
Field CTO for Advertising and Media, Snowflake Patrick Patel, Software Engineer, Hakkoda
Cross-platform measurement: Playbook 2024
Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders. From setting clear campaign goals to ensuring trackability of your media … Read more
How Brands Are Turning Personalization Into A Value Exchange With Customers
Date: Jun 25, 2024 1:00 EDT (10:00PDT)Speakers:
Leala Shah Crawford,
Managing Director, Deloitte DigitalWill Pickard,
Senior Manager, Deloitte Digital
Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing
Date: Jun 11, 2024 1:00 EDT (10:00PDT)Speakers:
Param Gopalasamy,
Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & PreferencesDevon Ryan,
Product Manager – CIPM, CSPO, OneTrust Consent & Preferences
Rules of the Roadmap
Good product development happens when an entire organization works together, combining each team’s skills with deep customer feedback to create a product bigger than the sum of its parts. In this ebook, Airtable’s Product team shares what we’ve learned about … Read more
The High Price of Bad Data
Your team needs to deliver excellent products: consistently, efficiently, and at speed. Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn: