Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
Date: Dec 5, 2019 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
New! Market Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide Editorial Advisor: Taylor Peterson, Deputy Editor of Search Engine Land, Marketing Land and MarTech Today, Third Door Media Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media … read more
How to Deliver Effective ABM Using Pre-targeting & AI
Date: Nov 7, 2019 1:00 EDT (10:00PDT)Speakers:
Gil Allouche, Co-founder and CEO, Metadata.io
Jason Widup, VP, Search Marketing & Operations, Workfront
The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter
Date: Oct 23, 2019 1:00 EDT (10:00PDT)Speakers:
Tom Treanor,Head of Marketing, Arm Treasure Data
Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them.
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. This white paper from Acoustic will get you started with nine of the … read more
2019 Marketing Benchmark Report
How do your campaigns stack up against industry benchmarks? The 2019 Marketing Benchmark Report from Acoustic examines email and mobile marketing messages from several thousand brands to establish industry standards on customer engagement, delivery, and subscriber churn. With this report, you … read more
Digital Agencies in 2020: A Glimpse into the Future
The digital agency industry is relatively new and ever-evolving. The increasing rate of change in all things online demands that we adapt to new technology and pioneer new avenues of growth and innovation. This environment of rapid change brings both … read more
Creating An Omnichannel Experience for B2C Brands
We all know what it feels like to have our customer experience compared to other companies. And if you’re a consumer-facing company competing against brands with a LOT more resources, these comparisons can feel particularly unfair. Maybe one of these … read more
Product Experience Management for Dummies
PXM for Dummies decrypts how changing commerce trends impact customer behavior, and explains why providing a top-notch customer experience requires crafting compelling product experiences — consistent product information delivered in context wherever, and whomever, your buyers are. Retailers and brands … read more
How to Stand Out in a Crowded Martech Landscape
Date: Oct 3, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Boaz Ram, Head of Technology Partnerships, Datorama, a Salesforce Company
Priti Shah, Director of Business Development, CHEQ
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