Nonprofit Collaboration Between Marketing and Fundraising
Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part … read more
Nonprofit Digital Marketing Self-Assessment
Nonprofit marketers are increasingly looking to create more personalized and connected digital experiences for constituents. However, sometimes knowing where to start can be a challenge.Use this self assessment to: Uncover areas of your organization that have room for improvement Share … read more
Change Agents: The Radical Role of Today’s CMO
As a CMO or marketing leader, you’re responsible for generating revenue now more than ever. But without the right resources in hand, driving revenue might become an overly ambitious feat.Written by marketers for marketers, Change Agents is the eBook for … read more
Nonprofit Trends Report, Fourth Edition
In their latest Nonprofit Trends Report, Salesforce surveyed 1,250 nonprofit professionals across 10 countries, surfacing four key insights: Fundraising and marketing are changing permanently Nonprofits are making changes around diversity, equity, and inclusion Virtual workplace changes are here to stay Supporting mental health … read more
Take a Crawl, Walk, Run Approach to Multi-Channel ABM
Date: Jun 14, 2022 1:00 EDT (10:00PDT)Speakers:
Shea Castle,
Director, Customer Marketing, Terminus
Data-Driven Answers to Achieve Omnichannel Success
Date: May 24, 2022 1:00 EDT (10:00PDT)Speakers:
Steve Zisk,
Senior Product Marketing Manager, Redpoint GlobalAref Nohrudi, Principal Solution Consultant, Redpoint Global
Is Your Marketing Stack Ready for Omnichannel CX?
Date: May 19, 2022 1:00 EDT (10:00PDT)Speakers:
Aamir Azam,
Senior Domain Engineering Manager, AutodeskGeorge Phipps,
Director of Product Marketing, ActionIQ
CMO Guide: How to Plan Smart and Pivot Fast
How do marketers learn to plan? There’s no industry standard for planning, and no course that gives you a cheat sheet. Many marketing organizations are starting to recognize that planning is its own discipline, so they’re creating roles focused entirely … read more
Thinking Bigger About Marketing Budgets
This eBook is a practical guide for moving enterprise marketing operations from today to tomorrow – from getting by through acts of heroism – to adopting the technology that will increase efficiency. The successful result is a faster time-to-market, with … read more
Master the Art of Agile Research to Iterate, Innovate and Grow
Date: May 5, 2022 1:00 EDT (10:00PDT)Speakers:
Kevin Brennan,
Head of Growth and Operations, Feedback LoopJolene Pierangeli,
Senior Director of Marketing, Feedback Loop
