Resource Library: Lead Generation

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5 Proven Ways to Boost Funnel Conversion Rates in 2022

Date: May 10, 2022 1:00 EDT (10:00PDT)

Speakers:
Alex Ortiz, CMO Sendoso


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Your Guide to Account-Based Experience

Account-based experience (ABX) is the next natural step in the evolution of ABM that takes your go-to-market strategy to a whole new level. It brings your marketing, sales, and customer success teams together to create a data-driven and personalized experience … Read more »


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2022 Gartner® Magic Quadrant™ for DXP

Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on … Read more »


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Crawl-Walk-Run to Real-Time Personalization

Date: Mar 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Erica Skelly, Senior Personalization Strategist at Horizontal Digital
Matt Wash, Senior Manager, Marketing Technology and Operations at Horizontal
Katie Wheeler, Sr. Manager, Product Marketing at Salesforce


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Enterprise Sales Enablement Platforms: A Marketer’s Guide

Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue.  This report examines the current market for enterprise sales enablement platforms and the considerations involved in implementing this technology. Read more »


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Market, Engage and Sell to Buying Groups Who Want to Hear From You

Date: Feb 10, 2022 1:00 EDT (10:00PDT)

Speakers:
Nirosha Methananda, VP of Marketing, Influ2


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6 Key Elements of a Successful ABM Strategy

Date: Jan 25, 2022 1:00 EDT (10:00PDT)

Speakers:
Auseh Britt, VP, Growth Marketing, Terminus


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How to Use Virtual Receptionists for Small-Business Growth

From answering phone calls and texts, to engaging with customers online, your employees time is better spent on your core business. Don’t let another customer reach voicemail. Don’t waste the time of sales staff on pre-screening leads or support staff … Read more »


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5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem

Date: Dec 14, 2021 1:00 EDT (10:00PDT)

Speakers:
Meghan Flannery, Director of Go-to-Market, Drift
Julianne Thompson, Director of Sales Development, Drift


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Nothing Is Wrong With Your ABM Strategy, But Your Execution is Failing

Date: Oct 26, 2021 1:00 EDT (10:00PDT)

Speakers:
Drew Neisser, Founder, Renegade + CMO Huddles
Jon Russo, CMO & Founder, B2B Fusion
Sonny Dasgupta, Head of Product Marketing, Conversica
James B. Stanton, Vice President of Marketing, Empyrean Benefit Solutions


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