Realising the power of virtual events for demand generation
Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful features that make them both effective and measurable. Using the right event tech, marketers can control the brand, the audience experience and the attendee community … Read more
5 Proven Ways to Boost Funnel Conversion Rates in 2022
Date: May 10, 2022 1:00 EDT (10:00PDT)Speakers:
Alex Ortiz,
CMO Sendoso
Your Guide to Account-Based Experience
Account-based experience (ABX) is the next natural step in the evolution of ABM that takes your go-to-market strategy to a whole new level. It brings your marketing, sales, and customer success teams together to create a data-driven and personalized experience … Read more
2022 Gartner® Magic Quadrant™ for DXP
Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on … Read more
Crawl-Walk-Run to Real-Time Personalization
Date: Mar 24, 2022 1:00 EDT (10:00PDT)Speakers:
Erica Skelly,
Senior Personalization Strategist at Horizontal Digital
Matt Wash,
Senior Manager, Marketing Technology and Operations at Horizontal
Katie Wheeler,
Sr. Manager, Product Marketing at Salesforce
Enterprise Sales Enablement Platforms: A Marketer’s Guide
Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue. This report examines the current market for enterprise sales enablement platforms and the considerations involved in implementing this technology. Read more
Market, Engage and Sell to Buying Groups Who Want to Hear From You
Date: Feb 10, 2022 1:00 EDT (10:00PDT)Speakers:
Nirosha Methananda,
VP of Marketing, Influ2
6 Key Elements of a Successful ABM Strategy
Date: Jan 25, 2022 1:00 EDT (10:00PDT)Speakers:
Auseh Britt,
VP, Growth Marketing, Terminus
How to Use Virtual Receptionists for Small-Business Growth
From answering phone calls and texts, to engaging with customers online, your employees time is better spent on your core business. Don’t let another customer reach voicemail. Don’t waste the time of sales staff on pre-screening leads or support staff … Read more
5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem
Date: Dec 14, 2021 1:00 EDT (10:00PDT)Speakers:
Meghan Flannery,
Director of Go-to-Market, DriftJulianne Thompson,
Director of Sales Development, Drift
