Crawl-Walk-Run to Real-Time Personalization

Date: Mar 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Erica Skelly, Senior Personalization Strategist at Horizontal Digital
Matt Wash, Senior Manager, Marketing Technology and Operations at Horizontal
Katie Wheeler, Sr. Manager, Product Marketing at Salesforce

Nowadays, it isn’t enough to engage your customer. Experience is the new currency to capture their hearts (and wallets).

In fact, 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business.

But getting started on the personalization path is easier said than done, especially with competing priorities across your business’ teams.

Join Salesforce and Horizontal Digital to learn how to build a strong personalization strategy, including:

    • Important steps to getting started
    • How to follow a crawl-walk-run approach to personalization
    • Success stories from how brands have leveraged their systems & technologies to create personalized experiences for customers

Register today and take your customer-centric approach to the next level.

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Sponsored by Salesforce