5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem

Date: Dec 14, 2021 1:00 EDT (10:00PDT)

Meghan Flannery, Director of Go-to-Market, Drift
Julianne Thompson, Director of Sales Development, Drift

Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided.

It’s time to end the finger-pointing once and for all, align our teams to maximize brand awareness, increase revenue, and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can we, as marketers, enable sales to do their job better? Let us show you.

Join Drift’s Meghan Flannery, Director of Go-to-Market, and Julianne Thompson, Director of Sales Development, and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader.

During this session, you’ll learn:

  • The secret to organizing your SDR and marketing organization to accelerate pipeline
  • Campaign plays marketing and sales can co-own to engage buyers faster and in a more personalized way
  • How we align our teams here at Drift while planning new programs

 Watch now 

Sponsored by Drift
Drift helps companies engage in real-time, personalized conversations with the right buyers at the right time, so they can build trust and accelerate revenue. Over 50,000 businesses use Drift today to generate more revenue, shrink sales cycles, and make buying easy.

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