When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers.
More than ever, marketing teams need to rethink their approach, find new ways to engage with buyers, and implement effective strategies that improve funnel conversion rates. In this session, Alex Ortiz, CMO of Sendoso, will cover:
- How to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.
- Effective techniques to successfully boost your buyer engagement
- Proven strategies to improve your funnel conversion rates throughout the buyer journey (top, middle and bottom of the funnel)
- How to use sending to build relationships with your top tier accounts
Sponsored by Sendoso
Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by over 800 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $152M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.