Market, Engage and Sell to Buying Groups Who Want to Hear From You

Date: Feb 10, 2022 1:00 EDT (10:00PDT)

Nirosha Methananda, VP of Marketing, Influ2

Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences.

This requires sales and marketing working together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing.

For those B2B marketers who want to take their ABM program to the next level, join Nirosha Methananda, VP of Marketing from Influ2, who explains why BGM helps to:

  • Extend marketing beyond the top of the funnel
  • Work more collaboratively with sales
  • Tangibly measure the results of their activities

 Watch now 

Sponsored by Influ2
Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit

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