6 Key Elements of a Successful ABM Strategy

Date: Jan 25, 2022 1:00 EDT (10:00PDT)

Auseh Britt, VP, Growth Marketing, Terminus

In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach.

Given the shifts in buyer behavior over the last 18 months, ABM has quickly become a must for marketers. When it comes to adopting or executing an ABM strategy, would your organization be considered an innovator or a laggard?

Find out what end of the ABM adoption spectrum you fall under by joining Terminus VP of Growth Marketing, Auseh Britt, as she loops you in on how the world’s best marketers are orienting their GTM efforts in a COVID world.

In addition to gaining insights on how organizations are excelling or underperforming and why, you’ll learn:

    • How modern sales and marketing teams are working together using account-based strategies to maximize revenue
    • A new look at company performance by account-based maturity
    • The level of concern over the impending demise of third-party data

Register now and unlock the full potential of account-based marketing in your GTM strategies.

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Sponsored by Terminus
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 15 consecutive quarters.

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