Quick Wins to Maximize Email Performance
Nearly 60% of email marketers in Litmus’ 2021 State of Email report are expanding automation capabilities and making it a top email program priority. Why? Because capturing subscriber engagement (and a higher email return on investment) requires sending the right … Read more
Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation
Date: Jun 23, 2022 1:00 EDT (10:00PDT)Speakers:
Amanda Venezia,
Senior Marketing Programs Manager, ConversicaKendra Matthews
Head of Product Marketing, Conversica
Rethinking RFPs for ESPs
The RFP has been a vendor selection staple for more than 50 years but has lost effectiveness when selecting an ESP because enterprise brands aren’t answering key questions before they build the RFP: What are our main messaging needs, and … Read more
It’s Time to Ditch your ESP
Let’s face it: you’re frustrated with your email service provider. The good news is you’re in really good company. In this whitepaper, you’ll learn: Why enterprise marketers struggle to send personalized campaigns with their current ESP How MessageGears solves the … Read more
8 Email Best Practices for 2022 to Drive Growth
Date: Apr 7, 2022 1:00 EDT (10:00PDT)Speakers:
Jaina Mistry,
Senior Email Marketing Manager, LitmusRuth Bolster,
Product Marketing Manager, SalesforceRachel Boyles
Senior Product Marketing Manager, Salesforce
A/B Testing is Dead, Long Live A/B Testing!
Date: Mar 3, 2022 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, Editor, chiefmartec.com George Khachatryan, CEO, OfferFit
Why It Pays to Segment Your Audience
In this new eBook by Claritas, learn how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in … Read more
The 4 Steps to a Successful Digital Transformation
Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic … Read more
Personalization For Dummies
Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and … Read more
MarTech’s Email Marketing Periodic Table
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But it is also one of the most complex ways you can communicate with customers and prospects. Through different mail … Read more
