Nearly 60% of email marketers in Litmus’ 2021 State of Email report are expanding automation capabilities and making it a top email program priority. Why? Because capturing subscriber engagement (and a higher email return on investment) requires sending the right content to the right audience at the right time. And with the right email personalization tools, your efforts are accurate, efficient—and scalable.
Read on for quick wins you can implement into your email program to reap the full benefits of dynamic content and email personalization.
Sponsored by Litmus
Litmus is an all-in-one email marketing solution that enables your entire team to send error-free emails and drive immediate impact—regardless of their technical coding knowledge. In today’s zero patience economy when consumers are bombarded with thousands of ads and emails each day, your message can cut through the clutter and rise above the rest.