About Offerfit


A/B testing can be effective for lifecycle marketing (i.e., campaigns to existing, identified customers), but it takes too long and requires too much effort to scale. OfferFit replaces A/B testing with AI that automatically makes unique, optimized decisions for each of your customers along multiple dimensions (such as channel, message, incentive, timing, and frequency). Companies using OfferFit have seen campaign performance lift of at least 20%, and in some cases as much as 300%.

Resources from Offerfit:


A/B Testing is Dead, Long Live A/B Testing!

Date: Mar 3, 2022 1:00 EDT (10:00PDT)

Scott Brinker, Editor, chiefmartec.com
George Khachatryan, CEO, OfferFit


The Three Types of Machine Learning & Their Uses in Marketing

There’s lots of buzz around Artificial Intelligence (AI), but the noise has contributed to a very fuzzy concept for marketers. Despite AI’s proven ability to increase campaign performance and create uplift, many marketers still lack a general understanding of what … Read more »


The End of A/B

Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about … Read more »

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