Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation

Date: Jun 23, 2022 1:00 EDT (10:00PDT)

Speakers:
Amanda Venezia, Senior Marketing Programs Manager, Conversica
Kendra Matthews Head of Product Marketing, Conversica

Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert?

This is where standard marketing automation gets out of its depth—traditional, one-way email nurture just can’t provide the kind of personalized, back-and-forth experience needed to move lukewarm leads to sales-ready status. And the only way to scale that one-to-one communication is Conversation Automation: two-way, human-like conversations powered by AI that guide prospects to the next step in the buyer’s journey.

Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI.

Join this webinar to learn:

  • Why status quo email automation isn’t enough for today’s customers
  • How Conversation Automation increases quantity and quality of engagement, ultimately leading to higher conversion
  • Top Conversation Automation use cases and best practices for setting up campaigns that deliver big revenue results

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Sponsored by Conversica

Conversica is a high-growth technology company that provides a cloud-based artificial intelligence platform for engaging inbound leads in the sales process. Through natural, two-way email conversations, the company's automated sales assistant automatically engages, qualifies and follows up with leads to convert them into sales opportunities, freeing up salespeople to focus on closing new business.