Personalization Playbook: User Segmentation
Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … Read more
The Fundamentals of Email Marketing
Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send … Read more
The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era
The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … Read more
Got Email? Get Brand Protection and Higher Open Rates
Date: Mar 17, 2020 1:00 EDT (10:00PDT)Speakers:
Samantha Iodice, Director, Digital Solutions, Brierley+Partners
David Appelbaum, CMO, Valimail
Building Customer Engagement:
Enterprise organizations struggle with a transactional email creation and revision process that is highly inefficient and excessively complex. In this white paper, Dyspatch explores the causes of those challenges, as well as provides actionable suggestions for resolving them.
Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability
Date: Jan 23, 2020 1:00 EDT (10:00PDT)Speakers:
Jen Cannon, Senior Editor, MarTech Today
,Aprill Mullen, Director of Strategic Insights, SparkPost
Email-driven Content Marketing for SMBs
You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. Don’t plan on publishing an obituary. In fact, based on the insights SharpSpring gathered with Ascend2, it seems the opposite is true. Marketing … Read more
2020 Outlook for AI in B2B Marketing
Date: Jan 9, 2020 1:00 EDT (10:00PDT)Speakers:
Jessie Johnson, Research Director, Forrester
Gil Allouche, Co-founder and CEO, Metadata.io
7 New Trends for Better Email and Mobile Marketing
Date: Oct 24, 2019 1:00 EDT (10:00PDT)Speakers:
Michael Trapani, Director of Marketing, Acoustic
An Introduction to Modern ESPs – How to Prepare for Growth
Entry-level email service providers (ESPs) may be low on cost and resources needed for management, but with that comes limitations to campaign personalization, scalability, and data management. At some point, this system slows—or even prevents—growth. The modern ESP empowers marketers … Read more