Rethinking RFPs for ESPs

The RFP has been a vendor selection staple for more than 50 years but has lost effectiveness when selecting an ESP because enterprise brands aren’t answering key questions before they build the RFP: What are our main messaging needs, and what should we ask to find a solution?

That seems obvious, but the RFPs many big brands send out are better positioned to identify the best ESP from 2015 than the best from 2022. Research suggests many Super Senders are using inefficient RFP processes that lead to the wrong selection and the misperception that all ESPs are the same.

This whitepaper from MessageGears walks you through why this keeps happening, and offers expert advice to make your next RFP successful.

Sponsored by MessageGears
MessageGears is a radically different enterprise customer marketing platform which enables audience segmentation and campaign management that’s relevant, timely, and personalized by leveraging a direct connection to your data, versus traveling between your company’s firewalls and the cloud.

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