Why Finding the Right Platform is the Key to Winning in Email Marketing

Date: Aug 18, 2022 1:00 EDT (10:00PDT)

Julie Cooner, Senior Director, CRM Platforms at Hertz
Brett Bothe, Senior Product Marketing Manager at Salesforce

Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform.

During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

Join Brett Bothe from Salesforce and Julie Cooner from Hertz to learn why consolidation is the key to simultaneously improving your bottom line and achieving marketing results.

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Sponsored by Salesforce