How Bots and Fake Users Skew Marketing Data and Analytics
Web traffic is made up of bots, automation tools, headless browsers and fake users, which leads to contaminated data. As a result, skewed data has become a strategic issue for data-driven enterprises, undermining key business decisions. Learn more about how … Read more
How Bots & Fake Users Pollute eCommerce Funnels
Bots and fake users frequently click on paid advertisements intended for legitimate shoppers. In fact, eCommerce sites lose $2.34 billion to invalid ad clicks. Learn more in CHEQ’s latest research, “How Bots & Fake Users Pollute eCommerce Funnels.”
Reputation Management For Healthcare Organizations
91% of 18-34 year olds trust online reviews as much as they trust personal recommendations. Whether a patient seeks a new healthcare plan, doctor, specialist, pharmacy, facility, or service, a majority of consumers today begin their search online. Discover what … Read more
An E-Holiday Like No Other
This Christmas will be a bit different from what we’re used to. But what won’t change, however, is the Holiday Season race – people are still expecting customary discounts and are searching for them online more actively than ever before. … Read more
5 Steps for Competing with Digital Goliaths
Date: Mar 26, 2019 1:00 EDT (10:00PDT)Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher, VP of Marketing, Adthena
The Definitive Guide to B2B Reviews: Everything you need to know to launch a 5-star review program
Technology buyers are doing more independent research than ever before, and they are turning to their peers in record numbers — Demand Gen Report found that 84% of B2B buyers seek input from peers and existing users during the purchasing … Read more
Reduce Cart Abandonment and Increase Revenue with Customer Reviews
Getting visitors to engage and shop on your website is a big deal—but really only one part of the conversion process. A bigger challenge is actually getting them to convert once they’ve started a purchase. Research from Trustpilot shows that … Read more
Reduce Cart Abandonment and Increase Revenue with Customer Reviews
Date: Jul 29, 2015 3:00PM GMT, 4:00PM BST (11:00EDT)
Speakers:
Andrew Shotland, Local (SEO) Consultant, LocalSEOGuide.com
Mikkel Drucker, VP of Product Marketing
Grow Your Business by Building Consumer Trust: The Secret Ingredient of Internet Success
Now more than ever before, small businesses need to implement strategies that build and improve consumer trust. If a user doesn’t feel safe on a website, they’ll leave, and the chances are high they’ll never come back even if nothing … Read more
Internet Trust Marks: Building Confidence and Profits Online
The fear of fraud, spoofing, phishing, identity theft, and lax website security have a sizeable percentage of consumers wary of using credit cards online. Having the right website security solution in place is not enough by itself to turn the … Read more