Achieving the Gold Standard in Paid-Search Bid Optimization
Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions. For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement. This whitepaper analyzes the differences in these … Read more
Building Web Traffic Through Search: What Every SMB Must Know
Date: Feb 10, 2011 1:00 EST (10:00PST)Speakers:
Disa Johnson, CEO, SearchReturn
Bob Angus, Senior Product Marketing Manager, VeriSign