Getting visitors to engage and shop on your website is a big deal—but really only one part of the conversion process. A bigger challenge is actually getting them to convert once they’ve started a purchase. Research from Trustpilot shows that 77% of online shopping carts are abandoned before a purchase is completed. Imagine the growth of your company if you could convert even a share of those abandoned baskets. Getting your customer to hit the ‘purchase’ button can be as simple as gaining their trust.
Reviews play a crucial role in today’s digital world. Companies can positively impact their business by building trust through customer reviews.
In this whitepaper you will:
- Discover ways to influence the buying process for the undecided customer
- Understand how reviews can help drive business growth and SEO traffic
- Receive tips on how to increase basket size and reduce dropouts
- Learn the importance of customer reviews and how to handle good and bad feedback
Note: This whitepaper is based on a July 29, 2015 webcast from Digital Marketing Depot. Thanks to the original contributors: Andrew Shotland, proprietor of Local SEO Guide and Mikkel Drucker, VP of product marketing at Trustpilot.
Sponsored by Trustpilot
Trustpilot is an online review-driven community and platform that builds relationships between consumers and businesses. Launched in 2007, it has seen rapid adoption and now provides over 95,000 ecommerce businesses with TrustScores based on more than 10 million reviews. Trustpilot enables businesses to engage with customers directly, inviting them to provide reviews of their online experience. This gives brands, in an increasingly crowded online world, the chance to have a better dialogue with customers and channel feedback to improve business operations and customer satisfaction.