How Bots and Fake Users Skew Marketing Data and Analytics

Web traffic is made up of bots, automation tools, headless browsers and fake users, which leads to contaminated data. As a result, skewed data has become a strategic issue for data-driven enterprises, undermining key business decisions. Learn more about how these important metrics are impacted and the significance of fake traffic.

Sponsored by CHEQ
CHEQ is the leader in Go-To-Market security, trusted by over 12,000 customers worldwide to protect their funnels, sites, and analytics from bots and fake users. Powered by award-winning cybersecurity technology, CHEQ offers the broadest suite of solutions for securing the entire funnel, from paid marketing to on-site conversion, to data and analytics, to bot management.