About CHEQ
CHEQ is the leader in Go-To-Market security, trusted by over 12,000 customers worldwide to protect their funnels, sites, and analytics from bots and fake users. Powered by award-winning cybersecurity technology, CHEQ offers the broadest suite of solutions for securing the entire funnel, from paid marketing to on-site conversion, to data and analytics, to bot management.
Resources from CHEQ:
How Bots and Fake Users Skew Marketing Data and Analytics
Web traffic is made up of bots, automation tools, headless browsers and fake users, which leads to contaminated data. As a result, skewed data has become a strategic issue for data-driven enterprises, undermining key business decisions. Learn more about how … Read more
How Bots & Fake Users Pollute eCommerce Funnels
Bots and fake users frequently click on paid advertisements intended for legitimate shoppers. In fact, eCommerce sites lose $2.34 billion to invalid ad clicks. Learn more in CHEQ’s latest research, “How Bots & Fake Users Pollute eCommerce Funnels.”
The Impact of Invalid Traffic on Marketing
Recent years have seen advanced cyberattacks become the norm. Fake user accounts and bots blur the view of organizations, skewing forecasts, revenues and pipelines. Invalid traffic which is encompassed by these fake users and bots make up 40% of all … Read more